A soft educational introduction for newly diagnosed kids.
Films, books, and care kits that gently introduce a child to what's happening inside their body — reducing fear and confusion, and helping families feel ready for the hospital's diabetes education. Delivered through hospital partners.
Type 1 diabetes is one of the most common pediatric chronic conditions worldwide. Today's families are still asked to absorb dense, text-heavy material at the moment a child is least equipped to absorb it. Medical Media is built to bridge that gap — not replace the clinical care, but help the child meet it.
Hospitals do the medical education well — diagnosis-day care plans, dosing, carb counting. What's missing is the piece that comes before any of that lands: an emotional and visual introduction the child can actually follow, so they walk into the clinical session already knowing who's in their body and what's happening.
"At a time when we just needed something kid-friendly, my 8-year-old couldn't stay engaged through the lecture itself. I kept wishing someone had made this for her — in her language."
Medical Media is not a replacement for diabetes educators, discharge training, or the hospital's clinical curriculum. It's the gentle, age-appropriate introduction that comes before all of that — so a frightened child meets the diagnosis through story and characters first, and is ready to understand the formal training when it begins.
A child arrives at the hospital — often through DKA, a high reading found elsewhere, or routine testing. They may be too sick to eat, drink, or take much in. Parents are frightened and overwhelmed.
Once the child is medically stable — talking, eating, drinking, up and moving — a calmer window opens. This is the moment an introduction can actually land.
The child watches the animated film. It explains, visually and gently, what insulin is, why it's needed, and what happened inside their body — and that they're going to be okay, and they're not alone.
The book, Incy the Insulin Bear, and the rest of the kit arrive — and the characters are already familiar. "That's Incy — I know him!" The plush has meaning; the book has context.
With fear lowered and the basics introduced, the family begins the hospital's comprehensive diabetes training — dosing, carb-counting, discharge. We help make that education easier to absorb.
Our role is the first two steps of understanding before instruction — emotional support through storytelling that prepares families for comprehensive diabetes training, never replaces it.
A licensable program distributed by your endocrinology team alongside the clinical curriculum — ideally during the calm window before discharge, so the child meets the story before the formal session begins. Families and hospitals choose one of three tiers, and every tier includes the animated film and the hardcover book — the film unlocked by a unique QR code printed inside each book.
An animated short that explains the endocrine system through characters that personify insulin, glucose, and the pancreas. The model is Inside Out, not a teddy bear with diabetes. Five-minute proof of concept live; targeting a 20–30 minute program, then a feature-length release with a major studio partner.
Hardcover companion to the film, illustrated with the same character cast. Walks a parent and child through what insulin does, what glucose does, why blood sugar moves, and what every device in the kit is for — at a third-grade reading level.
iOS / iPadOS companion app where Insy the Insulin Bear leads check-ins, charts daily streaks, and turns CGM readings into the language of the show. Built to hold a kid's attention on the car ride home — and again six months later.
The single thing every newly diagnosed child carries to school for the rest of their life. Holds the book, the plush, juice, an insulin pen, a phone, and a CGM kit. Cover features the show's full character cast.
Insy the Insulin Bear. Soft golden coat, navy uniform with anchor cap, "INSULIN" name tag — the deuteragonist who shows up in the film, the book, and the game. Embroidered name tag, washable, sized to fit in the backpack.
Branded water bottle, fanny pack sized for a phone and an insulin pen, juice / glucose-tab pouch. The everyday things a child with Type 1 has to carry — turned into something they actually want to be seen with at school.
Other programs give kids a teddy bear that also has diabetes. We give them a cast of characters that are their endocrine system — Insy the Insulin Bear, Glucose, the Beta Cell, the Macrophage, Cortisol, Trypsin, and the rest. The same model that made Inside Out work for emotions is the model we use for biology.
Each character represents an actual actor in the body's response to food, illness, insulin, and stress. Insy the Insulin Bear leads the cast — the captain of insulin delivery — alongside Glucose, the Beta Cell, and the rest of the ensemble. Developed alongside pediatric endocrinologists so the metaphor maps cleanly to the underlying biology.
We are not the first organization to ship educational material to newly diagnosed kids, and we don't replace the clinical materials that follow. We are the first to design the introduction the way an entertainment studio would, with a clinical board.
Existing materials lose a child's attention the moment the hospital visit ends. We design with the same care that goes into the animated films kids actually ask to see again — short, character-led, emotionally clear. The book has a cliffhanger. The plush is real.
If a child won't ask to watch it again, we haven't succeeded.
Other companion plushes are warm and comforting — and many can teach the basics of insulin placement. Our characters add the layer underneath that: they personify what is happening inside the child — Insy the Insulin Bear doing his job, Glucose moving through the bloodstream, the Beta Cell that needs help.
The result is a real mental model of the disease, alongside the emotional company.
Every licensed edition ships in the family's language, optionally with an avatar that resembles the child, and with the sponsoring hospital's actual building featured in the closing scene as the character walks out healthy.
It does not feel like a generic resource. It feels like it was made for that family, by that hospital.
Film audio, book text, and game UI translated and re-recorded — not subtitled. Insy is voiced natively in every locale.
Skin tone, hair, glasses, hijab, hearing aid — the protagonist visibly resembles the child. We pre-render variants and select the closest match from the diagnosis intake form.
The sponsoring hospital's actual building appears in the closing scene as the character walks out healthy. Already produced for a U.S. children's hospital and Hadassah/Karim in Israel.
Four steps from procurement signature to kits arriving at your endocrinology floor. Most pilots run twelve weeks end-to-end.
Book + film, book + film + plush, or the complete care package — every tier includes the film. Annual or per-patient licensing; most partners start per-patient and convert to annual after the first quarter.
Send your logo, exterior building photo, language list, and a one-line endorsement from your clinical lead. We integrate everything into a branded edition.
Customized units arrive within four weeks of sign-off. Includes a clinician onboarding sheet so your team knows what's in each kit before the family does.
Your team hands a kit to every newly diagnosed family during the calm window before formal training — a soft introduction that prepares them for your diabetes education, not a replacement for it.
Each new disease is its own production — different characters, different clinical board, same workflow and brand. The pipeline is the asset.
Full program: 5-min film live, longer cuts in production, full care package shipping. English + Spanish + Hebrew live; Mandarin in localization.
The most likely next production — a life-altering diagnosis with an enormous need for child-friendly understanding, and the same emotional weight as a Type 1 diagnosis. Same model: movie → characters → book → plush → care package → hospital distribution.
A platform for the diagnoses that change a childhood — cystic fibrosis, sickle cell disease, and other chronic childhood illnesses — each with its own story, characters, and care package on the same storytelling and distribution model.
Endocrinologist quote pending — we're collecting feedback from clinicians on the active pilots and will publish a real, attributed quote here.
Each tier funds a piece of the package that goes home with a newly diagnosed child through one of our hospital partners. You can dedicate a kit in a child's name, or sponsor anonymously. Medical Media is registering a 501(c)(3) affiliate so contributions can become tax-deductible — until then, every dollar goes directly to manufacturing and shipping.
If you're a clinician, administrator, or hospital partner, we'll set up a 30-minute walkthrough — show your team the film, walk through the carry kit, and quote a tier in writing within one business day. We handle the customization and clinical onboarding before anything ships.